Abram Simon

VP of Engineering

Bidtellect.com Native Ad Exchange


A unique and diversely experienced software development manager/architect with a track record of delivering successful business solutions through the use of cutting edge technologies. A strong blend of creative and technical skills with a passion for technology and a proven ability to partner/communicate with business stakeholders.


Experienced developing complex software products that scale.
I have been a primary contributor in the architecture and development of systems that handle 80k+ requests/sec (with an average response time of 20ms) and understand the pragmatism necessary to keep things simple and maintainable while achieving serious performance.

Well balanced skillset with a deep understanding of what’s going on under the covers.
Leading teams of highly skilled developers requires an understanding of the fundamentals throughout the entire stack, from data storage to front end, and the unique challenges that each layer presents. I am comfortable (and enjoy!) discussing and mentoring in all areas. I also know my limits and thrive in an environment where I am stretched and have the opportunity to learn from those more experienced than myself.

People first.
I build teams who understand that when they come first, success is inevitable. Every team member is empowered to bring their unique skills and perspective to the table, leaving me to get out of the way and let the flywheel gain momentum.

Professional Experience

VP of Engineering

Bidtellect, Delray Beach, FL

July 2012 – Present

Principle contributing architect and developer on the Native RTB Ad Exchange, the Native DSP and Native SSP. Contributing member of the Product Committee helping to define and execute on the product roadmap/strategy with notable features such as behavioral targeting (dmp), contextual targeting, auto-play and click-to-play video, brand safety and fraud detection. Built and managed a team of 9 senior developers (full stack, front-end and integration). Implemented processes to streamline development and improve quality through branching, code reviews and a 3-tiered “pod” based development model.

Director of Application Development & Quality Assurance

MediaWhiz, Plantation, FL

July 2009 – July 2012

Managed a team of developers and quality assurance engineers on projects such as the MonetizeIt affiliate network, White Delivery email marketing platform and Full Service Lead Program (FSLP).  Managed relationships with product owners and division leads to improve quality and timeliness of deliverables.

Senior Software Engineer

Thinsolutions, Fort Lauderdale, FL

July 2007 – July 2009

Participated with a small team of developers to create several custom applications based on customer needs. Used all available technologies including C#, ASP.NET, XHTML, CSS, JavaScript (Ajax, jQuery, YUI, etc), ORMs (Strongly Typed Datasets, LINQ to SQL, Entity Framework). An emphasis was placed on effective communication with the customer, accurate estimating and maximizing billable hours.

Senior Software Engineer

NASA (JBOSC/Space Gateway Support), KSC, FL

February 2006 – July 2007

Worked on several large projects for internal customers in departments throughout the Kennedy Space Center.  Notable projects included a liquid fuel inventory system, an expense reimbursement reporting system, a print shop ordering automation process and a base-wide employee directory.

Owner / Operator

House of Joe, Melbourne, FL

May 2003 – February 2006

Founded and operated a successful coffee house resulting in a sale before my return to software development.  I managed day-to-day operations, back-office duties, hiring and employee management, product development, finances, etc.  I also wrote the POS that was used within the storefront.

Software Engineer

Identitech, Melbourne, FL

January 2001 – May 2003

Responsible for designing custom web applications using ASP.NET, JSP, XHTML, JavaScript and XML for government and commercial customers, as well as maintaining the company website. Worked with customers to gather requirement, demo and deploy completed applications.

Major accomplishments include implementing an Agenda Management system for Miami-Dade city council, contributions to the NetFYI document management and workflow system and the development of a secure online training enrollment e-commerce platform.

Volunteer / Community Experience

Children’s Zoo Animal Demonstrator

Zoo Miami, Miami, FL

August 2010 – August 2011

Worked with the Animal Resource Center doing close-up encounters in the children’s zoo.  This involved educating the children and their parents about a variety of animals through hands-on contact.


  • Enterprise Architecture 90%
  • Design Patterns (SOA, DI, CQS, AOP, etc.) 85%
  • Javascript 95%
  • AngularJS 90%
  • HTML5 100%
  • CSS3 95%
  • C# (.Net 4.5, TPL, LINQ, Dynamic, etc.) 90%
  • ORMs (PetaPoco, EF, nHibernate, etc.) 90%
  • SQL / TSQL 90%
  • Document DBs (Mongo, Couch, Raven) 50%
  • Big Data (Flume, Spark, Redshift, etc.) 30%
  • Version Control (Git, SVN, TFS, etc.) 75%

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